退役运动员的新选择：走向网红之路

奥运冠军管晨辰对师姐吴柳芳的批评并没有获得全网一致好评，反而引发了众多网友对吴柳芳的支持。正如《了不起的盖茨比》中所说：“当你想要批评别人的时候，要记住，这世上并不是所有人都有你拥有的那些优势。”作为奥运冠军，管晨辰在此事上的立场被认为是“站着说话不腰疼”，毕竟她与师姐相比，无论是在荣誉还是名气上，都有显著差距。

此外，两位退役体操运动员如今都成为了网红，各自签约于不同MCN机构：管晨辰属于无忧传媒，而吴柳芳则隶属大海星辰。在比较谁更优雅地跳舞时，不免让人觉得滑稽。这起事件因两家机构曾成功合作，被外界解读为炒作，并非毫无根据。

在真相尚未完全揭晓之前，对这一事件进行评价难以公允。我认为，此次争端折射出的一些社会现象，更值得我们深入探讨。随着短视频平台的发展，越来越多退役运动员选择成为短视频博主，这是他们转型的重要途径之一。而这种趋势正在愈演愈烈。

现在，在传统体系内谋职已变得日益困难，以往许多获奖选手能够轻松找到合适职位，但如今情况却有所改变。例如，今年初全国游泳冠军赛中，罗雪娟担任裁判一职，让我颇感意外。像她这样的奥运冠军居然沦落至仅做裁判（这绝非贬低该职业），也从侧面说明即便是顶尖选手，也很难再进入体制高层。同时，大多数没有光环加持的退役运动员境遇更加严峻，他们只能努力寻找市场机会，自谋生路。

面对脱节现实以及就业挑战，多数退役运动员纷纷投身抖音等短视频平台尝试创业。一方面，该平台生态成熟，通过直播、带货等方式可以实现收益；另一方面，由于以前都是行业顶尖选手，他们展示个人生活和专业技能时容易聚集粉丝，实现流量转化。此外，从业时间灵活，使得这些老将们能兼顾其他副业，如前国脚徐亮通过分享足球教学吸引学员培训他旗下项目。他们借助这个新兴渠道不仅开辟新的收入来源，还保持网络热度。

对于很多退役运动员而言，当个短视频博主可谓是一举多得。不少知名者如范志毅依旧认真运营自己的账号，全力抓住机遇。然而，对于一些成绩平平且默默无闻的人来说，例如吴柳芳，她极易陷入流量漩涡之中，需要用各种方法来提升曝光率。“擦边”内容就是一种策略，高颜值女孩拍摄穿着暴露的视频早成风潮，而 吴 柳 芳 只不过顺应潮流罢了。因此，相互炒作亦成为获取关注的方法之一。在管晨辰挑衅之后，本就受限流量的小规模影响迅速扩大，为双方均带来了丰厚收获，仅两天间其粉丝激增200万。如果不是抖音部分限制，她或许能凭借直播销售走向人生巅峰，这样种种都符合网络时代典型特征。\

If not for mutual hype, it could be seen as a serendipitous boost from the younger athlete to her senior. In fact, Wu Liufang should consider Chenchen an “ally,” rather than harboring resentment.

The label of "retired athlete" is precisely what led to Wu's rapid rise and fall in popularity. If she were not known for this identity, any controversy surrounding her would likely attract less scrutiny.

This unique status carries its own weight: these athletes are products of systematic training who have brought glory to their nation; thus any misstep post-retirement can tarnish that collective reputation. The sport industry cannot fully shed its charm or burdensome expectations even after retirement—many find themselves struggling under heavy chains forged by past glories while seeking new paths forward.

A situation where becoming internet celebrities becomes almost obligatory will lead to various absurdities within the community. Though aware of potential pitfalls lurking beneath tempting currents of fame, many retired athletes still leap into this whirlpool full throttle—with risks abounding if they falter along the way due solely because their identities as former competitors may come back around against them.

The verbal sparring between Wu Liu Fang and Guan Cheng Chen serves merely as one act amid broader farce unfolding throughout our digital age—a tragicomic reflection on how pursuing online renown has become ultimate fate awaiting so many ex-athletes today’s world demands we confront regularly with growing numbness towards absurdity itself until finally being swept away entirely amidst chaos which seems never-ending!